Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$282.19

OUR PRICE:
$88.22

You may extend rentals at any time.


Global Marketing

ISBN: 9780134129945 | 0134129946
Edition: 9th
Format: Paperback
Publisher: Pearson
Pub. Date: 1/7/2016

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help

For courses in global marketing.

 

Familiarizes Readers with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

 

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

 

Also Available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 

 

0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134129946 / 9780134129945 Global Marketing
  • 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing

 

Related Products


  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing
    Global Marketing
  • Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
    Global Marketing Plus MyMarket...
  • Outlines & Highlights for Global Marketing
    Outlines & Highlights for Glob...
  • Outlines & Highlights for Global Marketing
    Outlines & Highlights for Glob...


Please wait while this item is added to your cart...