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Getting China and India Right : Strategies for Leveraging the World's Fastest-Growing Economies...

by: Gupta, Anil K.; Wang, Haiyan

ISBN: 9780470284247 | 0470284242

Edition: 1st
Format: Hardcover
Publisher: Jossey-Bass
Pub. Date: 2/17/2009

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Summary Table of Contents Author Biography

"A blueprint on how to best approach the two economies for the long term." -Ratan N. Tata, chairman, Tata Group"No global CEO can afford not to read this timely and insightful book." -Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management"Incisive, well researched, and richly supported in-depth analysis." -Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies"Solid research, compelling and provocative, required reading for any CEO."- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society"The best sour... MOREce of insight available for executives. A real tour de force." -Graham Mackay, CEO, SABMiller plc"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies." -Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates"Crisp. An insightful guide to survival and success in the new era."- Wim Elfrink, EVP and chief globalization officer, Cisco Systems"Will inspire every global CEO to re-examine their China and India strategy." -William V. Hickey, CEO, Sealed Air Corporation"Timely, comprehensive, insightful, richly documented, and a superb guide."- Edwin D. Fuller, president, Marriott Lodging-International"Forceful. Practical advice, illuminating evidence-a compelling read." -Ravi Venkatesan, chairman, Microsoft India"Very timely, extremely well researched, highly readable, and very practical." -Kyung H. Yoon, vice-chairman, Heidrick & Struggles

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: * Both provide mega-markets for almost every product and service * Both have platforms that will dramatically reduce the company's global cost structure * Both have platforms that will significantly boost the company's global technology and innovation base * Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Preface	p. ix
Acknowledgements	p. xv
China and India-Four Stories Rolled into One	p. 1
Think China and India, Not China or India	p. 39
Megamarkets and Microcustomers Fighting for Local Market Dominance	p. 63
Leveraging China and India for Global Advantage	p. 97
Competing with Dragons and Tigers on the Global Stage	p. 139
The War for Talent Dealing with Scarc... MOREity in the Midst of Plenty	p. 175
Global Enterprise 2020	p. 203
Notes	p. 229
The Authors	p. 239
Index	p. 243
Table of Contents provided by Ingram. All Rights Reserved.

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.

Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.

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