FREE SHIPPING BOTH WAYSON EVERY ORDER!
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Incisive analyses of mass media ' including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative third edition of Gender, Race and Class in Media to engage students in critical mass media scholarship.
Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Throughout, Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class.
A comprehensive introductory section outlines the book's integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response.
More than three quarters of the readings are new to this Third Edition, and all have been edited for maximum accessibility. Together with new section introductions by Dines and Humez, the readings provide a comprehensive critical introduction to mass media studies.
From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyze of new genres like fandom and social media - no other book is so successful in engaging students in critical media scholarship. By encouraging students to critically analyze those media they already interact with for pleasure and by editing the articles; Gail Dines and Jean Humez are able to make sophisticated concepts and theories accessible and interesting to undergraduate students.