This third edition of The Fundamentals of Fashion Design by Richard Sorger and Jenny Udale offers a fully-illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form.

The new edition offers 25% new interviews featuring contemporary designers such as Michele Manz and Winni Lok, which contextualize the ideas explored within the book and offer key insights into both working and succeeding within the fashion industry. New images provide up-to-date illustrations of concepts covered in the book and a new preface by fashion designer and instructor Shelley Fox introduces the edition. A range of design exercises also help readers to discover and experiment with design techniques.

The Fundamentals of Fashion Design provides a rich and dynamic resource that inspires readers to succeed at what they are best at - designing clothes.

Richard Sorger has taught at the London College of Fashion and Central Saint Martins. He is currently the fashion design tutor at Middlesex University, UK.

Jenny Udale is a freelance textile and womenswear designer. She is currently a lecturer at Middlesex University and Ravensbourne College, UK.

Introduction

1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises

2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises

3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises

4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises

5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises

Appendix
Glossary
Further resources
Bibliography
Index
Picture credits
Acknowledgements and credits