Part 1 Preparing your plan  

1        Essential preparation

Result

Need

Preparation

Part 2 Writing your plan

2        The business

Background

Business mix by segment

Segmentation in a start-up

3        Market demand

Market size

Market growth

Market demand for a start-up

Market demand risks and opportunities

4        Competition

Your competitors

Competitive intensity

Competition in a start-up

Industry competition risks and opportunities

5        Strategy

Competitive position

Strategy

Strategy in a start-up

Strategic risks and opportunities

6        Resources

Management

Marketing

Operations and capital expenditure

Resource risks and opportunities

7        Financials and forecasts

Historic financials

Market-driven sales forecasts

Competition-driven margin forecasts

Funding the plan

Full financial forecasts

Forecasts in a start-up

Financial risks and opportunities

8        Risk, opportunity and sensitivity

Meet the Suns and Clouds chart

What the Suns and Clouds tell you

Sensitivity testing

9        Conclusion

Conclusion

Executive summary

Investment highlights

Part 3 Reviewing your plan

10      Monitoring and evaluating

Monitoring your plan

Evaluating your plan

Beware these characters!

Postscript: 12 hot potatoes

Appendices

Appendix A: Deriving competitive position

Appendix B: Structured interviewing of customers

Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.