How to write and deliver winning business presentations: make your point powerfully and persuasively, and get the results you need! Simple, proven techniques for supercharging your effectiveness as a presenter. Includes integrated checklists, goals, and milestones you can use to systematically improve, measure your progress, and achieve your specific goals as a communicator. Task-focused, results-oriented, and packed with examples of what really motivates audiences and decision-makers. In this book, world-renowned business communications consultant Philip Khan-Panni brings together all the knowledge and techniques needed to write and deliver winning business presentations. One step at a time, he helps business presenters focus on the issues that matter most to their audiences, make the points they need to make, and get the results they want. Drawing on his extensive experience as a presenter, consultant, and leader of prominent business communications organizations, Khan-Panni teaches through example--revealing why successful business presentations work, and illuminating the lessons they teach. Readers will find integrated checklists, goals, and milestones for assessing and benchmarking their current presentation skills, identifying opportunities to improve, and measuring their progress. Writing as a personal coach, Khan-Panni helps readers reflect on, evaluate, and learn from their own experiences--and rapidly move their skills from 'ordinary' to 'outstanding.' Coverage includes: Why great presentations succeed--and why so many business presentations fail. Deciding what to say--and planning to communicate it effectively. Using visual aids--and avoiding the pitfalls associated with them. Establishing a powerful connection with any audience. Taking the next steps toward excellence as a presenter.