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|About Hartmut Esslinger||p. ix|
|Design-Driven Strategy: Staking a Claim in the Creative Economy||p. 1|
|True Lies: The Role of Leadership in Innovation||p. 13|
|Designing to Win: The Creative Business Strategy||p. 31|
|Minds Beat Money: The Innovation Process, Step by Step||p. 55|
|A Business Design Revolution: The Greening of Planet, In... MORE||p. 83|
|Design-Driven Strategies for Better Business-and a Better World||p. 111|
|The Factories||p. 133|
|Table of Contents provided by Ingram. All Rights Reserved.|
Hartmut Esslinger is the founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule für Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.