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Fashion Marketing : Theory, Principles and Practice

ISBN: 9781563677380 | 1563677385
Format: Paperback
Publisher: Fairchild Books
Pub. Date: 6/30/2010

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Summary
How products are marketed, when products are marketed, and the evolution of products into different sizes, shapes, colors, and uses---fashion marketers influence all of these outcomes. Fashion Marketing: Theory, Principles, & Practice applies the four Ps of the marketing concept---price, product, promotion, and place---to the fashion industry. Filled with real-life examples, this book engages readers and challenges them to apply new methods and technologies in their own emerging careers as fashion marketers.
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