Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Fashion Branding Unraveled

ISBN: 9781563678745 | 1563678748
Edition: 1st
Format: Trade Paper
Pub. Date: 1/1/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. It explores the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and will look at specific branding strategies related to the fashion industry as practiced today. The author emphasises understanding technologies that are relevant to the fashion industry and investigates how these technologies may change and challenge many of the conventional concepts. The book highlights new concepts together with the challenges and opportunities they bring, and concludes with a look at the future of fashion branding in the twenty-first century. Features - Covers brands, appropriate strategies, innovations in technology and future consumer projections - Examines concepts such as "mass customisation" and "M-branding" and their influence on retail branding - Examines major features and characteristics of the fashion industry by highlighting its segments, customers, strategies, as well as current and future trends - Balances a mix of theory and analysis and introduces new concepts to encourage the student to participate, research and think critically - Includes definitions, bold terms, mini case-studies, discussion and review questions Instructor's Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPointŪ Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

Please wait while this item is added to your cart...