Facebook Marketing All-in-One For Dummies, 2nd Edition will be a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods and their services on Facebook. The book will provide readers with all of the tools they need to create successful Facebook marketing campaigns and to use the social network to its full potential. The book will be fully updated for the 2nd edition to cover the new Timeline design for Pages and how to approach your Facebook strategy with this change, new advertising types, changes to Facebook Insights, and new applications to incorporate into your Facebook strategy. The 9 minibooks are: Joining the Facebook Marketing Revolution Claiming Your Presence On Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing Examples and case studies will be included along the way to illustrate best practices.