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Facebook Era : Tapping Online Social Networks to Build Better Products, Reach New Audiences, an...

ISBN: 9780137152223 | 0137152221
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2011

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Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing.

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