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This book is designed as a handbook for all local businesses who are starting to think about these international challenges.#xA0; They know they have to develop an international strategy.#xA0; And they know their foreign competition is increasingly capable in the global market.#xA0; They need to sit down for a minute and think through a strategy that will take their fim to the next level and allow them to win overseas. Businesses know they need to be in new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can all be intimidating.#xA0;

Frank Lavin was known as America's "Salesman-in-Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium-sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman's Public Affairs Practice in the Asia Pacific Region. Recently he established Export Now (www.ExportNow.com) to help companies use the Internet to export to China. He previously served as the U.S. ambassador to Singapore and worked in banking and management positions in Asia after having served in the Reagan White House and NSC as well as the Commerce Department in both Bush administrations. Mr Lavin has written articles for the New York Times, the Washington Post, and the Wall Street Journal.

Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune. He's the author of nine previous books, including Capital Rising: How Capital Flows Are Changing Business Systems All Over the World, coauthored with Srini Rangan, which Choice called "groundbreaking"; and You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing which was ranked the number one business book by Achievemax in 2009. Mr Cohan teaches business strategy to undergraduate and graduate students at Babson College.

Foreword	p. vii
Former U.S. Secretary of Commerce Gary Locke
Acknowledgments	p. ix
Why and What: Setting your Export Goals	p. 1
Where's the World Going?	p. 3
Where Are You Going?	p. 19
How: Five Keys to Choosing Your Export Strategy	p. 45
Country: Pick the Right One	p. 47
Customers: How They Differ	p. 71
Competitors: A Different Market	p. 95
Capabilities: What You Need to Win	p. 123
Capability Gap: How to Close It	p. 149
When: Making Your Export Strategy Happen	p. 173
Resource the Strategy	p. 175
Bridge the Cultural Gap	p. 197
Take Action	p. 213
Index	p. 219
Table of Contents provided by Ingram. All Rights Reserved.

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Export Now : Five Keys to Entering New Markets

Export Now : Five Keys to Entering New Markets

0470828161

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