Sorry, this item is currently unavailable.

Exploring Marketing Research

ISBN: 9780324320886 | 0324320884
Edition: 1st
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 8/15/2006

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Related Products

  • Exploring Marketing Research With Infotrac
    Exploring Marketing Research W...
  • Exploring Marketing Research
    Exploring Marketing Research
  • Outlines and Highlights for Exploring Marketing Research by Zikmund, Isbn : 0324320884
    Outlines and Highlights for Ex...
  • Outlines and Highlights for Exploring Marketing Research by William G Zikmund, Isbn : 9780324788440
    Outlines and Highlights for Ex...
  • Exploring Marketing Research (with Qualtrics Printed Access Card)
    Exploring Marketing Research (...
  • Ie Exploring Marketing Research + Custom Promo Card
    Ie Exploring Marketing Researc...
  • Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)
    Exploring Marketing Research (...
  • Outlines & Highlights for Exploring Market Research
    Outlines & Highlights for Expl...

Please wait while this item is added to your cart...