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Excellence in Business Communication

ISBN: 9780130909473 | 0130909475
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2002

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SummaryTable of Contents
Offers business communication experience in every chapter through real-world on the job simulations featuring actual companies. For anyone who wants to communicate more effectively in the business environment. Softcover.

For courses in Business Communication and Business Writing in Business, English, and Speech Communication departments. This is the only text that offers business communication experience in every chapter through real-world "on the job" simulations featuring actual companies. These simulations provi... MORE
Prefacexv
Part I Foundations of Business Communication1(70)
Understanding Business Communication
2(23)
Communicating in Teams: Collabo... MORE
25(23)
Communicating Interculturally
48(23)
Part II The Three-Step Writing Process71(88)
Planning Business Messages
72(27)
Writing Business Messages
99(34)
Completing Business Messages
133(26)
Part III Letters, Memos, E-Mail, and Other Brief Messages159(110)
Writing Routine, Good-News, and Goodwill Messages
160(37)
Writing Bad-News Messages
197(33)
Writing Persuasive Messages
230(39)
Part IV Reports and Oral Presentations269(162)
Planning Business Reports and Proposals
270(45)
Writing Business Reports and Proposals
315(43)
Completing Formal Business Reports and Proposals
358(45)
Giving Speeches and Oral Presentations
403(28)
Part V Employment Messages431(60)
Writing Resumes and Application Letters
431(35)
Interviewing for Employment and Following Up
466(25)
Appendix A Format and Layout of Business Documents491(22)
Appendix B Documentation of Report Sources513(6)
Appendix C Fundamentals of Grammar and Usage519(18)
Appendix D Correction Symbols537
References1(1)
Acknowledgments1
Name/Organization/Brand/Company Index11(6)
Subject Index17

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