Special events such as fundraising galas, conferences and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organising and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; co-ordinating food and beverages; selecting decor, themes and entertainment; media; and staffing. Allen provides techniques to maximise savings and avoid surprises.