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Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN: 9780078137143 | 0078137144
Edition: 2nd
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/7/2010

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Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text thatís robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:

1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools

2) It simplifies the task of demonstrating student learning through course embedded assessment

3) The concepts are supported by contemporary, well-written cases involving headline strategic issues

4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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