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Essentials of Services Marketing
Essentials of Services Marketing
- ISBN 13:
9789810679958
- ISBN 10:
9810679955
- Edition: 1st
- Format: Paperback
- Copyright: 01/01/2009
- Publisher: Prentice Hall
- Newer Edition
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Summary
Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.
