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Entrepreneurship : A Small Business Approach

ISBN: 9780073403113 | 0073403113
Edition: 1st
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/22/2010

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Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research,Entrepreneurshipprovides students with the necessary foundation to design, start, and manage a small business.


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