Electronic Commerce: A Managerial Perspective
Electronic Commerce: A Managerial Perspective
- ISBN 13:
9780139752858
- ISBN 10:
0139752854
- Format: Hardcover
- Copyright: 09/01/1999
- Publisher: Prentice Hall
- Newer Edition
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Summary
Reflectingand integratingthe authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.