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Effective Marketing
Effective Marketing
- ISBN 13:
9780538878487
- ISBN 10:
0538878487
- Format: Paperback
- Copyright: 09/01/1997
- Publisher: South-Western Pub
- Newer Edition
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Summary
With its consolidated coverage (paperback and 17 chapters), Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text.
