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Economics
ISBN: 9780136003328 | 013600332X
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem -- keeping readers focused on t... MORE
| Introduction | |
| Economics: Foundations and Models Appendix: Using Graphs and Formulas | |
| Tradeoffs, Comparative Advantage, and the Market System | |
| Where Prices Come From: The Interaction of Demand & Supply | |
| Economic Efficiency, Government Price Setting, and Taxes Appendix: Calculating Consumer Surplus and Producer Surplus | |
| Markets in Action | |
| Elasticity: The Res... MORE | |
| Firms in the Domestic & International Economies | |
| Firms, the Stock Market, and Corporate Governance Appendix: Tools to Analyze Firms' Financial Information | |
| Comparative Advantage and the Gains from International Trade Appendix: Multinational Firms | |
| Microeconomic Foundations: Consumers and Firms | |
| Consumer Choice & Behavioral Economics Appendix: Indifference Curves | |
| Production, Technology, and Costs Appendix: Isoquants and Isocosts | |
| Market Structure and Firm Strategy | |
| Firms in Perfectly Competitive Markets | |
| Monopolistic Competition: The Competitive Model in a More Realistic Setting | |
| Oligopoly: Firms in Less Competitive Markets | |
| Monopoly and Antitrust Policy | |
| Pricing Strategy | |
| Markets for Factors of Production | |
| The Markets for Labor and Other Factors of Production | |
| Information, Taxes, and the Distribution of Income | |
| The Economics of Information | |
| The Tax System, the Distribution of Income and Poverty | |
| Macroeconomic Foundations and Long-Run Growth | |
| GDP: Measuring Total Production and Income | |
| Unemployment & Inflation | |
| Business Cycles, the Financial System, and Economic Growth | |
| Long-Run Growth: Sources & Policies | |
| Short-Run Fluctuations | |
| Output & Expenditure in the Short Run Appendix: The Algebra of Macroeconomic Equilibrium | |
| AD/AS Analysis Appendix: Schools of Macro Thought | |
| Monetary and Fiscal Policy | |
| Money, Banks, and the Federal Reserve System | |
| Monetary Policy | |
| Fiscal Policy | |
| In<$$$> | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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