9780199049301

Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.

Peet Venter, Unisa,Lilla Stack, Rhodes University,Pierre Joubert, Bureau of Market Research, Unisa,Deon Tustin, Bureau of Market Research, Unisa

Peet Venter is in the Department of Business Management at Unisa.

Pierre Joubert is in the Bureau of Market Research at Unisa.

Lilla Stack is in the Department of Accounting at Rhodes University.

Deon Tustin is in the Bureau of Market Research at Unisa.

Part 1: Planning
1. Introduction to research
2. The research problem
3. The literature review
4. The research proposal
Part 2: Doing
5. Research design
6. Quantitative data collection
7. Analysing and interpreting quantitative data collection
8. Qualitative data collection
9. Analysing and interpreting qualitative data
Part 3: Reporting
10. Research reporting
11. Academic literacy

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Economic and Management Research

Economic and Management Research

0199049300

Summary

Author Biography

Table of Contents

Supplemental Materials

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