Created through a "student-tested, faculty-approved" review process with numerous students and faculty, ECON: MICRO, 3E is an engaging, accessible solution designed to accommodate the diverse lifestyles of today's learners without sacrificing content. ECON: MICRO, 3E truly leads by example as award-winning teacher and author Will McEachern uses familiar examples and illustrations drawn from actual daily life to vividly demonstrate how readers have been intuitively making economic choices and dealing with economic institutions and events their entire lives. With a user-friendly approach, McEachern connects these life experiences to key microeconomic concepts and today's latest economic developments and events.