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E-Commerce BASICS, Second Edition

by: McLaren, Bruce; McLaren, Constance H.

E-Commerce BASICS, Second Edition

by: McLaren, Bruce; McLaren, Constance H.

ISBN 13:
9780619059422
ISBN 10:
0619059427
Edition: 2nd
Format: Spiral Bound
Copyright: 12/06/2002
Publisher: Course Technology

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Summary

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

How to Use This Book

Preface

Guide for Using This Book

Start-Up Checklist

UNIT 1 Introduction to Electronic Commerce

The Internet in Our Economy

(20)

An Introduction to Electronic Commerce

(1)

E-Commerce---It's More Than Buying and Selling

(4)

The Partnership Between the Internet and Business

(4)

Finding Company Information on the Web

(2)

E-Commerce Success Stories (and Dot-Bombs)

(3)

Who Is Keeping Track?

(7)

Business on the Internet

(28)

A Net for All Reasons

(1)

E-Commerce Models

(4)

B2B: Business-to-Business E-Commerce

(3)

B2C: Business-to-Consumer E-Commerce

(2)

E-Government and B2G

(4)

Organizations on the Web

(8)

Unit Review

(6)

UNIT 2 Personal And Business Services Online

Searching for a Career

(18)

Personal and Business Services Online

(1)

Your Career Awaits You . . . on the Internet

(1)

Career Planning

(3)

Your Resume

(3)

The Job Search

(2)

Relocating

(2)

Back to School

(7)

Personal Finance on the Internet

(22)

Managing Your Money Without Leaving Home

(1)

Banking Online

(3)

Online Investing

(6)

Financing Your Home or Car

(2)

Searching for Insurance Online

(3)

Internet Tax Tips

(7)

Internet Information Services

(26)

Information as an Internet Service

(1)

Travel Planning

(6)

Online News and Weather

(3)

Internet Information Providers

101

(3)

Internet Links to Government Information

104

(7)

Unit Review

111

(6)

UNIT 3 Buying Online

B2C: Business-to-Consumer

117

(26)

Buying Online

117

(1)

The Internet---A Buyer's Dream

117

(6)

Find the Good Life on the Internet

123

(4)

Configure a Dream Car or Computer

127

(3)

Making the Purchase

130

(6)

Sold to the Highest Bidder!

136

(7)

B2B: Business-to-Business

143

(16)

Business Connections

143

(4)

Virtual Marketplaces

147

(3)

Internal Business

150

(2)

Logistics and Distribution

152

(7)

Consumer Issues

159

(24)

The Savvy Online Buyer

159

(2)

Safeguarding Security and Privacy

161

(2)

Speaking Up

163

(4)

Making Comparisons

167

(1)

Wise Consumerism

168

(9)

Unit Review

177

(6)

UNIT 4 Doing Business on the Web

Internet Marketing

183

(20)

Doing Business on the Web

183

(1)

Marketing Through a New Medium

184

(1)

Phase 1: Presale

185

(4)

Phase 2: Taking the Order

189

(3)

Phase 3: Delivering the Products

192

(4)

Phase 4: Postsale

196

(7)

Digital Advertising

203

(20)

Richness and Reach on the Internet

203

(1)

E-mail Marketing

204

(4)

Banner Advertising

208

(7)

Promoting Your Site

215

(8)

Global E-Commerce

223

(24)

Doing Business Anywhere, Anytime

223

(1)

Lowering Geographic Barriers

224

(4)

Asynchronous Worldwide Activities

228

(4)

Online International Business Information

232

(3)

Intranets, Extranets, and the Internet

235

(6)

Unit Review

241

(6)

UNIT 5 Developing an Electronic Commerce Web Site

Creating a Web Site

247

(26)

Your Electronic Commerce Web Site

247

(1)

What You Need to Make Your Web Debut

247

(1)

Components of a Web Site

248

(11)

Methods for Developing a Web Site

259

(7)

Registering and Promoting Your Web Site

266

(7)

Developing a Web Site with Microsoft® FrontPage

273

(30)

Design Webs Like a Pro

273

(2)

Good Web Design

275

(4)

Accessibility Guidelines

279

(1)

Creating a Personal Web with FrontPage 2002

279

(6)

Customizing Your FrontPage Web

285

(9)

Electronic Commerce with FrontPage

294

(5)

Unit Review

299

(4)

Appendix A Browser Basics

303

(10)

Appendix B E-Mail Basics

313

(14)

Appendix C Web Security

327

(8)

Glossary

335

(5)

Index

340

Amazon no longer offers textbook rentals. We do!

E-Commerce BASICS, Second Edition

E-Commerce BASICS, Second Edition

9780619059422

0619059427

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

E-Commerce BASICS, Second Edition

E-Commerce BASICS, Second Edition

9780619059422

0619059427

Summary

Table of Contents

Supplemental Materials

Write a Review

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