Rent 9780470385364 | eBay Business All-in-One For Dummies

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Summary Table of Contents Author Biography

A fully updated eBay business primer from Marsha Collier, renowned eBay business expert!Whether you're thinking about starting an eBay business or are already up and running, this step-by-step guide will lead you down the smart path to making a regular income on eBay. With solid tips from the bestselling eBay expert, this reference helps you get your eBay business off the ground and manage the basics of listing items, completing transactions, and keeping your buyers happy.Learn the nuts and bolts - discover how you can set up your business, fin... MOREd and manage inventory, and run your business like a proEquip yourself with the tools that count - make the most of eBay's search engine, online sources of information, the PayPal system, and eBay's management toolsStart selling like a whiz - learn valuable strategies for managing and maximizing salesSource your merchandise effortlessly - learn the ins and outs of online retailing and what it takes to buy and sell online with easeGet the word out - find out how to set up the optimal eBay photo studio and develop and market your eBay Web siteBe the power seller you were born to be - from opening your eBay store to the nitty-gritty office set up, get your business up and runningOpen the book and find:How to navigate through eBay's buyer and seller toolsTips on effectively using your My eBay pageInsider advice on creating listings that win bidsSources for the merchandise that sells profitably on eBayHow top sellers use photos and HTML to improve their salesIdeas for promoting your business both on eBay and offWorry-free shipping strategiesPainless guidance on keeping your business legal

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she's put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.This all-in-one guide includes nine handy minibooks that cover: eBay Basics Essential Tools Selling Like a Pro Sourcing Merchandise Presenting Your Items Promoting Your Goods Storing and Shipping Power Selling Office and LegaleBay PowerSeller Marsha Collier shows you how to: Set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count-eBay's search engine, online sources of information, the PayPal system, and eBay's management tools Source your merchandise and learn valuable strategies for managing and maximizing sales Set up the optimal eBay photo studio and develop and market your eBay Web site Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily Find deals on the computer equipment you need Promote, market, and show off your goods, all the while keeping your business legalBefore you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

One-stop shopping on the latest features of eBay and how to make the most of them Targeted at both would-be and existing eBay sellers looking to generate a steady income from the site, this new edition of a bestseller is now updated to get readers caught up with all the changes that have occurred with eBay since the previous edition.

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Introduction
eBay Basics
Hooking Up with Online Technology
Navigating through eBay
Signing Up and Getting Started
Understanding eBay Sales
Checking Out the Seller and Leaving Feedback
Bidding to Win
Completing the Transaction
Participating in the Community
Essential Tools
Researching on eBay
Researching on the Web
Effi cient Communications for Better Sales
Simplifying Payment with PayPal
Using eBay's Management Tools
Selling Like a Pro
Be Sure Your Listings Make Cents
Understanding the Finer Points of Selling
Listing Your Items for Sale
Using eBay's Turbo Lister
Managing Your Sales on My eBay
Using PayPal to Organize Your Sales
Checking Out Payment Alternatives
Sourcing Merchandise
Understanding Online Retailing
Buying Merchandise Like the Pros
Selling Other People's Stuff
Liquidation and Drop-Shipping
Presenting Your Items
Your eBay Photo Studio
Mastering eBay Photography
Sprucing Up Your Listings with HTML
Getting Your Photos Ready for eBay
Getting Your Photos on the Web
Promoting Your Goods
Developing Your Web Site
Marketing Your Web Site and eBay Store
Using PayPal to Increase Your Sales
Storing and Shipping
Organizing Your Merchandise and Shipping Department
Shipping without Going Postal
Insuring Your Item's Delivery
Power Selling
Upgrading to eBay's Selling Manager
Managing Your Business with Third-Party Tools
Studying Your Statistics
Becoming a PowerSeller
Opening Your eBay Store
Office and Legal
Getting Legal with the State and the Feds
The Joys of Taxes and Business Reporting
Using Bookkeeping Software
Keeping Your Business Secure Online
Networking Your Office
Index
Table of Contents provided by Publisher. All Rights Reserved.

Marsha Collier is a highly respected eBay expert as well as the best-selling author on all things eBay. Her books, including top sellers eBay For Dummies and Starting an eBay Business For Dummies, have sold over a million copies. She is also a highly experienced eBay seller who was one of the first eBay PowerSellers.

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