Multicultural, adjacent to London’s wealthy financial district, home to artists and designers of all stripes, London’s East End neighborhood is alive with creative possibility. Not unlike the denizens of Brooklyn’s Williamsburg, its inhabitants exhibit a highly individual sense of style, in keeping with their environment.Anthony Webb’s exhilarating portraits capture the expressive characters who populate the East End. His full-color shots—framed against raw, vibrant backgrounds—portray hundreds of self-fashioned individuals flaunting remarkably creative personal style. Animated by graffiti found on local streets, as well as quotes from style and cultural icons including Vivienne Westwood, Malcolm McLaren, and Alexander McQueen, this book encapsulates the avant-garde spirit of a new urban counterculture taking not just London but all major urban centers by storm.