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The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

by: Aaker, Jennifer; Smith, Andy; Adler, Carlye; Heath, Chip; Ariely, Dan

The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

by: Aaker, Jennifer; Smith, Andy; Adler, Carlye; Heath, Chip; Ariely, Dan

ISBN 13:
9780470614150
ISBN 10:
0470614153
Edition: 1st
Format: Hardcover
Copyright: 09/28/2010
Publisher: Jossey-Bass

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Summary

"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

Foreword by Chip Heath, author of Made to Stick and Switch	p. ix
Preface	p. xi
Introduction: Why Reading This Book Is Worth the Investment	p. xiii
The Dragonfly Body: The System That Keeps It Airborne	p. 1
Focus: How to Hatch a Goal That Will Make an Impact	p. 19
Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World	p. 49
Engage: How to Make People Connect with Your Goal	p. 73
Take Action: How to Empower Others, Enable Them-and Cultivate a Movement	p. 107
Onward and Upward: You're Flying! Now What?	p. 143
Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality	p. 165
Notes	p. 173
The Dragonfly Ecosystem	p. 191
About the Author	p. 201
Index	p. 203
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

9780470614150

0470614153

Summary

Author Biography

Table of Contents

Supplemental Materials

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