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Your guide to developing the best digital strategy for your event
These days every event, whether physical or virtual, simply must have a digital component. From online sign-ups and streaming video to webinars and mobile apps, you have multiple digital options. Written by Alex Balfour, whose team delivered 77 digital channels and a host of other online access points for the Olympic Games, this one-of-a-kind guide helps you assemble a digital strategy that's perfect for your event. It covers community events, marketing events promoting products or services, and paid-for events where the audience expects to receive satisfactory service.
Balfour provides an insightful overview of the choices the online event organiser must make, whether the event is major or modest. You'll learn how to choose the right offering for your audience and how to assure that the technology works the way it should.
Designing Digital Events gives every event planner and organiser a roadmap for supporting events large or small with the most advantageous digital services.