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Designing and Conducting Business Surveys

ISBN: 9780470903049 | 047090304X
Format: Paperback
Publisher: Wiley
Pub. Date: 8/5/2013

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Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students.

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