Designing and Conducting Business Surveys
Designing and Conducting Business Surveys
- ISBN 13:
9780470903049
- ISBN 10:
047090304X
- Edition: 1st
- Format: Paperback
- Copyright: 08/05/2013
- Publisher: Wiley
New From $106.60
Sorry, this item is currently unavailable.
List Price $107.68 Save $1.08
New
$106.60
Print on Demand: 2-4 Weeks. This item cannot be cancelled or returned.
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students.