A Designer's Research Manual, 2nd edition, Updated and Expanded
A Designer's Research Manual, 2nd edition, Updated and Expanded
- ISBN 13:
9781631592621
- ISBN 10:
1631592629
- Edition: 2nd
- Format: Paperback
- Copyright: 07/01/2017
- Publisher: Creative Pub
List Price $27.99 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $27.99 Save $19.23
In Stock Usually Ships in 24 Hours.
We Buy This Book Back!
Free Shipping On Every Order
List Price $27.99 Save $0.98
Usually Ships in 2-3 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:
- Over 25 proven research strategies and tactics
- Added content about planning research, analyzing results, and integrating research into the design process
- Suggestions for scaling research for any project, timeline, or budget
- All new in-depth case studies from industry leaders, outlining strategy and impact
- Updated images, illustrations, and visualizations
- Quick Tips for rapid integration of research concepts into your practice