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Design to Thrive

by: Howard

Design to Thrive

by: Howard

ISBN 13:
9780123749215
ISBN 10:
0123749212
Format: Paperback
Copyright: 02/09/2010
Publisher: Elsevier Science

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Summary

Social networks and online communities are reshaping the way people communicate. But why do some communities succeed while others fail? Using the author's tried and tested design methods. Design to Thrive shows you how to create successful and sustainable online communities. Whether you're looking to create an employee Wiki or even the next Facebook. You will learn how to design, build, and maintain online communities that encourage and allow people to actively contribute.

Foreword	p. ix
Acknowledgments	p. xi
Why Design to Thrive?
Why?	p. 1
Buzz-Why Should You Be Interested?	p. 1
What Experience Has Taught Me	p. 2
Five Types of Online Groups Clients Seek	p. 4
Technological Testosterone Poisoning	p. 6
RIBS: The Four Elements Necessary for Long-Term Success	p. 7
What Are Ribs Good for?	p. 8
Works Cited	p. 9
The Nature of the Beasts
What Are We Talking About?	p. 11
Synopsis	p. 11
What Is a Social Network (Compared to an Online Community)?	p. 12
What Is an Online Community (Compared to Lists, Discussion Groups, or Forums)?	p. 22
Conclusion	p. 26
Works Cited	p. 27
Why Invest in Social Networks and Online Communities
What Are These Systems Good For?	p. 29
Synopsis	p. 29
Why Build Social Networks and Communities?	p. 29
Conclusion	p. 41
Works Cited	p. 41
Remuneration
Crafting Meaningful Social Experiences	p. 43
Synopsis	p. 43
Introduction	p. 44
Remuneration as User Experience	p. 45
Remuneration Does Not Equal Functionality or the Business Model	p. 47
Be Responsible for the User Experience	p. 49
Scratching the Sociability Itch	p. 51
Putting "Business before Pleasure"	p. 53
What Is Remuneration?	p. 54
Techniques	p. 57
Make The Text Editor Fun; Add Emoticons	p. 58
Use a Subscription Application Form	p. 61
Mentors Teach	p. 62
Seed the Discussion	p. 63
Use Stars on Messages to show Memberships Contribution Levels	p. 65
Rank the Value of Members' Messages	p. 66
Remove the Fear Factor by Providing Examples of How to Participate	p. 68
Create a Safe Environment by Sending out "Tickle" Messages	p. 70
Create a Regular Event	p. 71
Don't Automatically Archive	p. 73
Discourage Attempts to Send Conversations to Other Blogs, Websites, Discussion Groups	p. 75
Ban Redistribution Servers and Cross-Postings	p. 76
Conclusion	p. 77
Works Cited	p. 78
Influence
Differences in Members' Social Experience Needs	p. 81
Synopsis	p. 81
Introduction	p. 82
The Importance of Influence	p. 82
The Consequence of Disallowing Influence	p. 83
Play	p. 84
Types of Members and Need for Influence	p. 85
Techniques	p. 102
Set Up an Advisory Council	p. 103
Respond to Every Concern Without "Administrivia"	p. 106
Show the Number of Times that a Message has been Viewed	p. 107
Have a "Report-a-Problem" on Every Page of the Site	p. 109
Include in Your Application Why They Want to Join	p. 110
Have Exit Surveys	p. 111
Run Periodic Surveys	p. 112
Allow Avatars	p. 113
Require Profiles	p. 115
Create a Visitor's Center	p. 117
Put Novices with Novices	p. 117
Give Elders Opportunities	p. 118
Demand Respect	p. 118
Publish and Enforce Safety Policies	p. 121
Conclusion	p. 127
Works Cited	p. 127
Belonging
Designing the Experience of Belonging	p. 129
Synopsis	p. 129
Introduction	p. 130
Initiation Rituals	p. 130
Stories of Origin	p. 131
Leveling Up Rituals	p. 135
Mythologies	p. 138
Symbols and Codes	p. 140
Protocols, Routines, and Schemas	p. 141
Techniques	p. 144
Create and Distribute a Story of Origin	p. 144
Create an Initiation Ritual	p. 145
Encourage Your Leaders and Elders to Share Mythologies	p. 146
Encourage Members to Share Myths and Stories About Themselves	p. 148
Create Leveling Up Ceremonies	p. 152
Establish Routines and Protocols	p. 154
Establish Symbols, Colors, and Visual Identities	p. 157
Use an Application for Membership as an Initiation Ritual	p. 162
Conclusion	p. 165
Works Cited	p. 165
Significance
Building Gravitas, Brand, and Recognition	p. 167
Synopsis	p. 167
Introduction	p. 168
The Paradox of Exclusivity	p. 168
Acquiring "Social Capital" and Significance	p. 170
Quality vs Quantity	p. 173
Using Nodes and Connectors to Start the Conversation	p. 173
Deciding How to Contact Influential	p. 176
Techniques	p. 186
Provide a Story that Shares a Vision	p. 187
List Members' Accomplishments	p. 188
Participate in influential Communities to Create Trails Back to Yours	p. 188
Build Your Social Network or Community in a Custom Space	p. 189
Make Connections with Other Leaders in Social Media	p. 190
Celebrate Celebrities	p. 191
Create a Contest, Game, or Video	p. 193
Mobilize your Existing Members	p. 193
Conclusion	p. 196
Works Cited	p. 196
Technology Changes Rapidly; Humans Don't
How Lessons from Communication Technologies of the Past Can Inform Our Future	p. 199
Synopsis	p. 199
The Power of Social Media to Effect Change	p. 200
Technology Changes Rapidly; People Don't	p. 205
Looking Backward to Look Ahead	p. 207
The Origins of Copyrights	p. 209
The Dilemma of Control vs Creativity	p. 215
Investing in Future Literacies	p. 219
Decision-Making Contexts will Dominate the Marketplace	p. 221
Works Cited	p. 223
Index	p. 225
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Design to Thrive

Design to Thrive

9780123749215

0123749212

Summary

Author Biography

Table of Contents

Supplemental Materials

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