The widely-praised, comprehensive guide to creating business plans: an international best-seller, now fully updated throughout! Contains a new introduction and new information on technology, legislation, and business models. Shows how to create a plan that's robust enough to fund, launch, run, or revitalize any enterprise. Helps you give funders, investors, and top executives all the information they need to act positively. Easy enough for newcomers, detailed enough for experienced planners. Whether you need to raise start-up money for a new business, acquire venture funding from a corporate parent, or direct the operational management of a new or revamped venture, this book will help you build a business plan that gets the job done. An international best-seller, The Definitive Business Plan, Third Edition has been thoroughly revamped to reflect the latest issues business planners face, with an all-new introduction and new information on technology, legislation, and business models. Accessible enough for newcomers and detailed enough for experienced planners, this book shows how to: Tailor your plan for specific audiences. Align your plan to specific business objectives. Focus your attention on effective strategic planning. Build a plan that can help drive day-to-day operational management. And much more...