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Critical Thinking in Consumer Behavior : Cases and Experiential Exercises

ISBN: 9780131133228 | 0131133225
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2004

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Designed to be used alone or as a FREE supplement TO ANY core texts in consumer behavior.This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package FREE with Solomon's Consumer Behavior text use ISBN 0131850563 or to package FREE with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other FREE package ISBNs-contact your Prentice Hall representative.

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