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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Mult...

ISBN: 9780071791526 | 0071791523
Edition: 1st
Format: Hardcover
Publisher: McGraw-Hill Education
Pub. Date: 6/21/2012

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From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers More than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling,by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses. This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytellingwill give you the tools and knowledge you need to create deeper forms of audience engagement.


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