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The Creative Business Guide to Marketing Selling and Branding Design, Advertising, Interactive, and Editorial Services
The Creative Business Guide to Marketing Selling and Branding Design, Advertising, Interactive, and Editorial Services
- ISBN 13:
9780393733471
- ISBN 10:
0393733475
- Edition: 00
- Format: Hardcover
- Copyright: 11/14/2011
- Publisher: W. W. Norton & Company
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Summary
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys#xE2;#xAC;#x1D;word of mouth, referrals, and occasional promotions#xE2;#xAC;#x1D;are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
