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Creative Business Guide to Marketing : Selling and Branding Design, Advertising, Interactive, a...

ISBN: 9780393733471 | 0393733475
Edition: 00
Format: Hardcover
Publisher: W W NORTON
Pub. Date: 11/17/2011

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Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys#xE2;#xAC;#x1D;word of mouth, referrals, and occasional promotions#xE2;#xAC;#x1D;are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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