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Creating and Capturing Value Perspectives and Cases on Electronic Commerce

9780471410157

Creating and Capturing Value Perspectives and Cases on Electronic Commerce

  • ISBN 13:

    9780471410157

  • ISBN 10:

    0471410152

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 10/29/2001
  • Publisher: Wiley

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Summary

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

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