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Corporate Information Strategy and Management: Text and Cases
ISBN: 9780072456721 | 0072456728
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/11/2002
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Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administrati... MORE
Introduction: The Challenges of Managing in a Network Economy Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well! Module 1: Building the Network Economy: Markets and Models Chapter 1. Creating Business Advantage with IT Chapter 2. Crafting Business Models Case #1-1 QuickenInsurance: The Race to Click and Close Case #1-2 Nasdaq Japan: E-Merging Markets Case #1-3 Valuing the AOL Time Warner Merger Case #1-4 National Logistics ManagementCa... MORE
Module 1: Building the Network Economy: Markets and Models Chapter 1. Creating Business Advantage with IT Chapter 2. Crafting Business Models Case #1-1 QuickenInsurance: The Race to Click and Close Case #1-2 Nasdaq Japan: E-Merging Markets Case #1-3 Valuing the AOL Time Warner Merger Case #1-4 National Logistics ManagementCa... MORE
Chapter 2. Crafting Business Models Case #1-1 QuickenInsurance: The Race to Click and Close Case #1-2 Nasdaq Japan: E-Merging Markets Case #1-3 Valuing the AOL Time Warner Merger Case #1-4 National Logistics ManagementCa... MORE
Case #1-2 Nasdaq Japan: E-Merging Markets Case #1-3 Valuing the AOL Time Warner Merger Case #1-4 National Logistics ManagementCa... MORE
Case #1-4 National Logistics ManagementCa... MORE
Robert D. Austin has been as assistant professor at the Harvard Business School since 1997, teaching MBA and Executive courses in accounting, economics, information technology, and operations management.
