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CONTEMPORARY BUSINESS 2009, 12e, is updated and even better than before! Containing the most important introductory business topics, this paperback text includes the most current information available. You'll find that this new updated edition of CONTEMPORARY BUSINESS will excite you about the world of business as well as help improve your critical-thinking skills. Opening new doors of possibility can be difficult, but CONTEMPORARY BUSINESS gives you the business language you need to feel confident in taking the first steps toward becoming a successful business major and a successful businessperson. The Best Just Got Better!

Prologue: Jumpstarting Your Business Career
Business in a Global Economy
The Framework of Contemporary Business
Business Ethics and Social Responsibility
Economic Challenges Facing Global and Domestic Business
Competing in Global Markets
Starting and Growing Your Business
Options for Organizing Small and Large Businesses
Starting Your Own Business: The Entrepreneurship Alternative
Electronic Business: Doing Business Online
Management : Empowering People to Achieve Business Objectives
Management, Leadership, and the Internal Organization
Human Resource Management, Motivation, and Labor-Management Relations
Improving Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Marketing Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
Using Technology to Manage Information
Understanding Accounting and Financial Statements
Managing Financial Resources
Financial Management and Institutions
Financing and Investing through Securities Markets
Risk Management and Insurance
Personal Financial Planning
Developing a Business Plan
Table of Contents provided by Publisher. All Rights Reserved.

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Contemporary Business 2009 Update

Contemporary Business 2009 Update

0324653840

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