Contemporary Business, 14th Edition
ISBN: 9780470531297 | 0470531290
Edition: 14Format: Hardcover
Publisher: Wiley
Pub. Date: 11/6/2010
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Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
| The Changing Face of Business | |
| Business Ethics and Social Responsibility | |
| Economic Challenges Facing Contemporary Business | |
| Competing in World Markets | |
| Forms of Business Ownership and Organization | |
| Starting Your Own Business: The Entrepreneurship Alternative | |
| Management, Leadership, and the Internal Organization | |
| Human Resource Management: From Recruitment t... MORE | |
| Top Performance through Empowerment, Teamwork, and Communication | |
| Production and Operations Management | |
| Customer-Driven Marketing | |
| Product and Distribution Strategies | |
| Promotion and Pricing Strategies | |
| Using Technology to Manage Information Statements | |
| The Financial System | |
| Financial Management | |
| Business Law | |
| Insurance and Risk Management | |
| Personal Financial Planning | |
| Developing a Business Plan | |
| Careers in Contemporary Business | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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