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|Consumers: Born and Made||p. 11|
|I Will Survive||p. 41|
|Let's Get It On||p. 67|
|We Are Family||p. 95|
|That's What Friends Are For||p. 121|
|Cultural Products: Fossils of the Human Mind||p. 149|
|Local versus Global Advertising||p. 177|
|Marketing Hope by Selling Lies||p. 203|