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Consumer Behaviour

ISBN: 9781446266441 | 1446266443
Edition: 2nd
Format: Hardcover
Publisher: Sage Pubns
Pub. Date: 4/24/2013

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Summary
Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to dispose of them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly written full colour text will support you through your course and help you to get the best possible grade for future e... MORE


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