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Consumer Behavior with DDB Life Style StudyTM Data Disk

ISBN: 9780073261546 | 0073261548
Edition: 10th
Format: Package
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/2/2006

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Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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