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Consumer Behavior : Building Marketing Strategy (With DDB Needham Data Disk)

ISBN: 9780072416886 | 0072416882
Format: Hardcover
Publisher: McGraw-Hill College
Pub. Date: 6/1/2000

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Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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