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Consumer Behavior
Consumer Behavior
- ISBN 13:
9780030211089
- ISBN 10:
0030211085
- Edition: 9th
- Format: Hardcover
- Copyright: 07/06/2000
- Publisher: South-Western College Pub
- Newer Edition
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Summary
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
