FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$285.33

Sorry, this item is currently unavailable.

Consumer Behavior

ISBN: 9780538745406 | 0538745401
Edition: 1st
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2010

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This wide-ranging yet focused book provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new book explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will help readers develop the knowledge and skills to succeed in the dynamic world of modern business.

Related Products


  • Consumer Behavior
    Consumer Behavior
  • Consumer Behavior, 1st Edition
    Consumer Behavior, 1st Edition


Please wait while this item is added to your cart...