Connected Content : A Mulit-Platform Survival Guide for Media Producers
ISBN: 9781408132548 | 1408132540
Format: PaperbackPublisher: Bloomsbury USA Academic
Pub. Date: 11/15/2013
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The last decade in the media has seen a proliferation of new media platforms: games, the web, mobiles and social networks - each demanding more and more high quality content to feed its audiences. Established media platforms - television and film - can't now pass a new content proposal without a cross platform media plan. So if you're a TV Producer or Filmmaker, what do you need to do to start thinking digitally and develop a cross platform content idea? This book will be your guide to the ideas, the processes, the audiences and the buyers, the... MORE
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