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ISBN: 9780077517090 | 0077517091
Edition: 5th
Format: eBook
Publisher: McGraw-Hill/Irwin
Pub. Date: 9/29/2012

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Connect® Marketing is available with Kerin/Hartley/Rudelius, Marketing: The Core, 5th edition. Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for Marketing: The Core includes:
  • LearnSmart (STUDY), which has been nominated for 2012 SIIA CODiE Awards in Best Cross-Curricular Solution, and Best Postsecondary Instructional Solution, is an adaptive learning system to help students learn faster, study more efficiently, and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students’ self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience. Instructors have access to reports that highlight progress and areas for additional reinforcement for students as well as an at-a-glance view into students’ strengths and weaknesses.
  • Interactive Applications (ASSESS) for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.
  • Marketing Plan Activities are now available within Connect Marketing. These activities are auto-graded Connect Interactive Applications based around the coverage of the marketing plan in this edition. These activities are built to help the students understand the pieces of a marketing plan and how the concepts of the text tie to those portions. If you are a professor who assigns the marketing plan as a semester-long project, use these activities to supplement your marketing plan coverage -- allowing students to reinforce the concepts before developing their own plan. If you are a professor who simply does not have the time to grade full marketing plans from each and every student, use these activities to replace the marketing plan project and students can leave your class better prepared for a career in marketing.

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