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Chaotics : The Business of Managing and Marketing in the Age of Turbulence

ISBN: 9780814415214 | 0814415210
Format: Hardcover
Publisher: Amacom Books
Pub. Date: 5/15/2009

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.


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