Rent 9780814415214 | Chaotics : The Business of Managing and Marketing in the Age of Turbulence

Summary Table of Contents Author Biography

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaoticspresents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence prepare scenarios predict resulting vulnerabilities and opportunities deve... MORE

Preface	p. vii
Introduction	p. 1
The World Has Entered a New Economic Stage
FROM NORMALITY TO TURBULENCE	p. 5
What Is Market Turbulence?	p. 12
Factors that Can Cause Chaos	p. 18
Conclusion	p. 41
Management's Wrong Responses To Turbulence
NOW Become Dangerous	p. 45
Resource Allocation Decisions that	... MORE
Undermine Core Strategy and Culture	p. 51
Across-the-Board Spending Cuts versus
Focused and Measured Actions	p. 53
Quick Fixes to Preserve Cash Flow
Putting Key Stakeholders at Risk	p. 56
Reducing Marketing, Brand, and
New Product Development Expenses	p. 57
Declining Sales and Price Discounting	p. 60
Decoupling from Customers by
Reducing Sales-Related Expenses	p. 62
Cutting Back on Training and Development
Expenses in Economic Crises	p. 63
Undervaluing Suppliers and Distributors	p. 64
Conclusion	p. 69
the Chaotics Model: Managing Vulnerability and Opportunity	p. 71
Constructing an Early-Warning System (EWS)	p. 81
Construction of Key Scenarios	p. 89
Scenario and Strategy Selection	p. 98
Conclusion	p. 102
Designing Management Systems for Resilience	p. 103
The Chaotics Management System108
Finance and Information Technology	p. 112
Manufacturing/Operations	p. 122
Purchasing/Procurement	p. 129
Human Resources	p. 134
Conclusion	p. 138
Designing Marketing Systems for Resilience	p. 141
Common Marketing Reactions to Crises	p. 145
Strategic Marketing Responses to Crises	p. 150
Operational Issues Facing the Marketing Department	p. 157
Operational Issues Facing the Sales Department	p. 162
Conclusion	p. 166
Thriving in the Age of Turbulence
Achieving Business Enterprise Sustainability	p. 169
Business Enterprise Sustainability	p. 172
Conclusion	p. 190
Notes	p. 193
Index	p. 205
Table of Contents provided by Publisher. All Rights Reserved.

PHILIP KOTLER (Evanston, IL) is one of the world�s foremost experts

on the strategic practice of marketing, voted the first Leader in

Marketing Thought by the American Marketing Association. He

is the S. C. Johnson Distinguished Professor of International

Marketing at the Kellogg School of Management at

Northwestern University, and the author of many influential

books, including Marketing Management. JOHN A. CASLIONE (Lake

Forest, IL) is a highly sought after expert who has executed

global business development strategies in 87 countries on six

continents. He is the founder, President, and CEO of the global

mergers and acquisitions advisor GCS Business Capital LLC.

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Chaotics : The Business of Managing and Marketing in the Age of Turbulence

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