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| Preface | p. xi |
| Acknowledgments | p. xv |
| Introduction | p. xvii |
| Foundations | p. 1 |
| The Purpose of Strategy | p. 2 |
| The Role of the CEO | p. 4 |
| Five Choices That Shape Strategy | p. 6 |
| A Strategic Management Framework | p. 9 |
| The Economics of Strategic Management | p. 11 |
| Economic Profit | p. 11 |
| Economic Profit... MORE | p. 13 |
| The Financial Drivers of Economic Profit and Equity Value | p. 15 |
| The Strategic Drivers of Economic Profit and Equity Value | p. 17 |
| Dealing with Mythology | p. 23 |
| Chapter Summary | p. 29 |
| Choosing the Right Performance Objectives | p. 31 |
| Aspirations | p. 32 |
| Business Unit Objectives | p. 34 |
| Company Objectives | p. 39 |
| The Tyranny of Top-Down Targets | p. 39 |
| Chapter Summary | p. 46 |
| Making the Right Participation Choices | p. 49 |
| General Considerations | p. 50 |
| Assessing Participation Opportunities | p. 51 |
| Offering Choices | p. 63 |
| Geographic Market Choices | p. 67 |
| Customer Segment Choices | p. 72 |
| Corporate Participation Choices | p. 75 |
| Chapter Summary | p. 82 |
| Making the Right Positioning Choices | p. 85 |
| Positioning Choices and Competitive Advantage | p. 86 |
| Business Models | p. 88 |
| Execution Capabilities | p. 107 |
| Corporate Positioning Choices | p. 111 |
| Chapter Summary | p. 122 |
| Making the Right Organizational Choices | p. 125 |
| The Institutional Imperative | p. 126 |
| Governance Practices | p. 128 |
| Executive Processes | p. 134 |
| Executive Capabilities | p. 151 |
| Chapter Summary | p. 155 |
| Making the Right Risk Management Choices | p. 157 |
| Clarifying "Risk" | p. 158 |
| Setting Risk Thresholds | p. 160 |
| Portfolio Choices | p. 162 |
| Balance Sheet Choices | p. 166 |
| Ethical Choices | p. 174 |
| Chapter Summary | p. 181 |
| Making It Work | p. 183 |
| Conditions Conducive to Success | p. 183 |
| Priorities for Change | p. 189 |
| The Prize | p. 195 |
| Chapter Summary | p. 198 |
| Economic Profit Growth, Earnings Growth, and Total Shareholder Returns | p. 201 |
| The Data | p. 201 |
| The Analysis | p. 202 |
| Discussion of the Results | p. 204 |
| Economic Profit and Equity Value | p. 207 |
| Valuation Models | p. 207 |
| Maximizing Economic Profit Growth versus Maximizing Equity Value | p. 209 |
| Valuation issues | p. 210 |
| Economic Profit and Equity Value: Illustration | p. 213 |
| Reconsidering the Corporate Center | p. 215 |
| The Need for Change | p. 215 |
| Creating a New Model of the Center | p. 217 |
| Conclusion | p. 221 |
| Ceo Pay Practices: An Alternative | p. 223 |
| Typical Package | p. 224 |
| An Alternative Approach | p. 224 |
| Illustrative Compensation Plan | p. 226 |
| Alerting The Board Early and Often | p. 229 |
| Notes | p. 231 |
| Index | p. 239 |
| Table of Contents provided by Ingram. All Rights Reserved. |