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The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

ISBN: 9781422101582 | 1422101584
Format: Paperback
Publisher: PERSEUS DISTRIBUTION
Pub. Date: 4/23/2007

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If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.


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