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The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

by:
9781422101582

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

by:
  • ISBN 13:

    9781422101582

  • ISBN 10:

    1422101584

  • Format: Paperback
  • Copyright: 04/23/2007
  • Publisher: PERSEUS DISTRIBUTION
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Summary

If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

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